LogoWelcome to the Brecknock Hill Cheviot Society

July 2010 — The Royal Welsh Show 2010 Award

A surprise award for the sheep farmer who put her local lamb onto the shelves of Marks and Spencer has left her ‘shocked and delighted’.

M&S paid tribute to Lynwen Morgan, of Sennybridge, who has chaired the Brecknock Hill Cheviot Marketing Group for the past ten years for her inspired contribution to the very successful partnership. The marketing group has established a niche market for their lamb, highlighting the importance of the spectacular natural environment in which they are raised. Lynwen Morgan said: “The marketing group and M&S completely surprised me with a presentation of a beautiful cut glass rose bowl”.

A presentation was also made to Peter Frances also of Sennybridge, who has been group co-ordinator for the past ten years. He is a founding partner in Clee Tompkinson Francis and official auctioneer for the Brecknock Hill Cheviot Marketing Group.

The presentations at the Royal Welsh Show were among a series of awards marking the tenth anniversary of the partnership between the breed society’s marketing group and Marks and Spencer.

Lynwen Morgan on the right with from left Paul Willgoss Marks and Spencer Head of Technology, Sue Bell, Marks and Spencer Technical Executive, Foods, and Becknock Hill Cheviot Society Chairman Aled Lewis) also accepted the Marks and Spencer Plan A award. The group had impressed judges with initiatives such as efficient grazing of the uplands and ensuring that the carbon stored in peat bogs remains secure. M&S Head of Technology Paul Willgloss said Chairman Sir Stuart Rose had intended to make the presentations. The weather had prevented his helicopter from landing.

He added: “In difficult times as well as good times, our customers have been very loyal to the product which they see as not only good eating, but also as having a good story of provenance and of supporting the rural economy in the Brecon Beacons National Park.”

“It’s holding up in the recession, the lamb business is continuing to grow and our top customers continue to enjoy our premium lamb such as Brecknock Hill Cheviot.”

There was also a presentation from Marks and Spencer to those who scored the top points in the Brecknock Hill Cheviot classes at the Royal Welsh Show. Top score went to H E Havard and sons of Cwmbrynich Farms, Sennybridge, and the Supreme Championship went to David Jarman, who was showing a ram purchased at the Brecknock Hill Cheviot Society sale at Sennybridge.

Retirement plaques went to Eirwyn Davies and to Trevor Thomas. In addition, all producers supplying Marks and Spencer will receive individual signs to go on their farm gate.

—Gaina Morgan

July 2010 — The Royal Welsh Show 2010 Highlights

July 2009 — The Royal Welsh Show 2009

M&S presentation to Huw Morgan

Brecknock Hill Cheviot Sheep stand at The Royal Welsh Show 2009.

Dawn Meats and M&S staff on stand at Royal Welsh show 2009

Secretary and producers on the stand at the Royal Welsh Show

September 2008 — The Breconock Hill Cheviot Sheep Ram Sale

July 2008 — Presentation at The Royal Welsh Show 2008

Janet Watkins receives a presentation for her dedicated work as administrator of the company for the past 7 years.

Janet receives her award

She is succeeded by David Vaughan. Many thanks Janet.

July 2008 — Judging at The Royal Welsh Show 2008

Presentation to Howell Havard by Sue Bell of Marks & Spencer for the Highest points gained in the Brecknock Hill Cheviot section at the Royal Welsh Show 2008

February 2008 — Annual Dinner and a fairwell

Society members had there annual dinner on 22 Feb when a presentation was made to Ms Ursula Taylor thanking her for all her hard work with the marketing scheme and wishing her every success with her new venture. The presentation was made by Mrs Linwen Morgan the chair of the marketing group a bouquet of flowers was also presented by the new chairman of the society Mr Aled Lewis.

May 2007 — Best Stand

The Brecknock Hill Cheviot Sheep Society won the award for “Best Stand” at this years Welsh National Sheep Association Event.

Read older news...